Like with Google, you can advertise with PPC or best practices on other social media websites. Many of these sites also allow you to do geo-targeting, so you can selectively advertise to certain locations or at certain times of day, etc. On this page we will discuss advertising strategies for Facebook, Twitter, and Yelp.

Facebook AdvertisingFacebook allows for very targeted advertising, giving you the option to specify age, gender, location, Facebook likes, activity on your website, and Facebook interests. This can be very helpful for specialized restaurants, bars, or cafes. A popular way to advertise on Facebook is to create an advertisement mimicking the format of an article with a title such as “15 things to look for in Burger joints” or “5 mistakes coffee lovers make.” Make your advertisement click-bait. Facebook advertising is a very complex art that could merit a website onto itself, so this site will not go into excruciating detail on how to succeed. Just know the option is out there, and if you want to know more check out our resources.

Twitter AdvertisingTwitter advertising is similar to Facebook in terms of the specifications you can set on targeted viewers. You want to accompany your ads with appealing pictures and have them seamlessly fit into people’s Twitter feed. Successful Twitter advertising is usually simple and to-the-point.

Yelp AdvertisingYelp advertising will give you options on targeting viewers by location and time of day. The real advantage of using Yelp advertising is that it will place your business at the top of Yelp search results in certain categories, thus increasing your exposure. 

Additional Resources