Though online advertising has taken over in recent decades, traditional forms of advertising can still be useful and thus shouldn’t be automatically ignored. There are many different kinds of traditional advertising, many of which were discussed in previous sections. This section will specifically cover signs, periodical advertising, television advertising, and radio advertising.
Advertising with SignsYou could certainly get your restaurant’s name out there by putting it on signs. The most effective type of sign is a billboard, which sits above a roadway for passing traffic to see. If you’re interested in this visit our Vendors page for options. If a city allows you could also put signs on benches or on small cardboard signs on the sides of road. Another type of sign is in a sports arena or raceway, where you may be able to put it if you sponsor a certain team.
Advertising with PeriodicalsPeriodicals are newspapers and magazines. You may want to consider running full or half page ads in local papers or magazines to get your business’s name out there. These are usually relatively cheap, but remember there is a declining readership with local periodicals, so only use this method if your demographic still reads local news.
Advertising on TelevisionThis can be a attractive method but is often very expensive. To get a TV commercial during primetime events on local channels you will likely have to pay a high cost. If you decide to advertise at another time you will likely get limited viewership. You have to assess your own demographics and budget to see if television advertising is right for you.
Advertising on RadioRadio stations will charge different amounts for ads depending on time of day and the popularity of the station. Like TV you usually get a trade-off; prime-time ads on popular stations will be expensive, and less expensive ads will not have as many viewers. If you are going to do a radio advertisement campaign it is always fun to create a little jingle that gets stuck in people’s heads so they remember the name of your restaurant.
