Take every step you can to get valuable information about people coming into your restaurant. This could include names, phone numbers, and most importantly emails. To avoid the perception of being too upfront when asking for this information, offer special discounts to people who sign up to your website as subscribers. The best strategy is to have these customers fill out the information in the restaurant itself with use of tablet devices or their own smartphones. Getting customer information can be crucial to building a email list, creating a loyalty program, and promoting yourself.

NEXT SECTION: Creating an Email Newsletter