Twitter is another essential social media site that will help your business promote itself and attract new customers in your area. Create a business Twitter account to specifically promote your restaurant, though it is not bad practice to also use your personal Twitter account to re-tweet your business account’s tweets. When setting up your profile make sure that it is personalized to your restaurant’s particular style.

In addition, make sure to follow these strategies:

1. Links to Important InformationMake sure that if someone clicks on your profile page there are links to your phone number, website, and menu front and center. A person may see a picture of food they like and check out your site and you want to make it as easy as possible for them to go directly to where they need through Twitter.

2. Using the HashtagThe hashtag (#) is the most powerful tool in Twitter. It is the # symbol followed by a word or phrase with no spaces (ex. #bestrestaurantever). These statements are useful because they can link together various posts of yours into one theme, and this theme can potentially go viral, giving you a lot of online buzz. Hashtags are also searchable so they can help Twitter users find particular things on your page. Use clever hashtags to promote menu items, particular deals, or even events. The more funny or witty your hashtag idea, the more likely people are to use it. Encourage people to tweet with a certain hashtag by putting it on the menu or on signs throughout your restaurant.

3. Timing TweetsA person’s Twitter feed can often get clogged with the various people and organizations they follow, so it is unlikely your particular tweet will stay at the top of someone’s feed for a long time after you post. Knowing this make sure that you time your tweets for times of the day when people are mostly likely to be thinking about food. If you’re a cafe then tweet a lot in the morning, if you’re a dinner place tweet in late afternoon/night. Use hashtags for specific meal times like #lunch or #dinner.

4. Using Photos and PromotionsThe best types of tweets will be appetizing photos of your food around meal times. Get those followers hungry and thinking about your restaurant. Another good strategy is to tweet out special promotions and deals that can only be used via Twitter. This will encourage people to follow you on Twitter and incentivize people who see your deals to go to your restaurant. 

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