A great way to promote yourself is to invite local journalists or popular food bloggers to a tasting of your restaurant. If you can get talked about in local press/blogs you will have a far better chance of exposing yourself to potential clientele. But just as important: if you get positive press, whether its in a newspaper, blog, or Yelp review, make sure to share it with everyone. Put good press front and center of your website, social media sites, and email newsletter. Seeing other positive reviews will encourage a newcomer to visit because they have confirmation that your food made someone happy. Some restaurants, like 5 Guys, even decorate their interior with framed pictures of positive news articles about them. However you want to do it, make sure people are exposed to the compliments you’re getting. 

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