Signs are one of the most under-looked aspects of a restaurant but they can make or break you. If you have a faded sign with poor coloration, passing customers will instantly associate you with inferior quality. You need to make sure your sign is bright and attractive. Getting a sign that lights up at night, whether its regular or neon, is also a good idea as it will attract customers after dark. A unique restaurant sign, such as a large pig, a fish, or a smiling Italian chef will differentiate you from other surrounding restaurants and make an imprint on people’s memories. Though these signs can be more expensive, they are often worth the cost. Check out Vendors for different sign companies.

Other types of signage include menus, pictures, and positive reviews put on the outside of your restaurant. You will want to make sure you have a few menus available outside, whether they’re pasted on the front wall or handed out by a promoter. This will allow curious customers to see your prices and dishes without taking out their phones. In addition it is often beneficial to decorate your front outside wall with pictures, some of food items, some of happy customers or employees. This will give people a sample of what your dishes look like and will encourage them that your space is happy and fun. Using professional photos is essential. Also, if you’ve received positive reviews from the press or Yelp, it may be beneficial to post a few quotes outside.

Another option for signage is to rent out a billboard on a major highway near your spot. This can often be expensive but is one of the best ways to promote your name to a large amount of people. Check out Vendors for this option. 

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