Creating an appealing website is essential for restaurant success in the 21st century. Customers often check out a restaurant’s website before initially deciding to eat there, and there’s nothing more disappointing than an amateur site with no visual appeal. You want your site to be simple yet effective in advertising your food options, menu, brand, and general information.

The good news is you don’t have to build your site from scratch. There are a lot of “Do It Yourself” website builders who provide professional templates that can be easily modified to your needs. You don’t need to know computer coding to use these. These sites may cost you a small monthly fee, but it will save you a lot of time upfront building a good looking site.

Check out our Vendors page for some website builder options.

An effective website will be up-to-date with menu changes, upcoming events, and weekly specials. This will keep loyal customers coming back to your site to check out new items and events. Almost 50% of all restaurant traffic takes place on mobile devices, so make sure you have a mobile-friendly website built in addition to a general site. Also make sure the site is connected to your social media profiles.

Use professional photos to promote different food options and keep the design fun and interactive. Make sure your menu is available on the site and easily accessible. If you want to go even further make an interactive menu where a customer can click on different options and see photos as well as nutritional information.

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